Contrary to some Filipinos and Philippine base companies claim, five to six years ago, that online advertising is not beneficial and does not catch up costumers unlike TV, radio and print or mass media advertising, internet advertising is now becoming the trend in advertising and marketing due to the increasing number of internet users in the Philippines and also, the rest of the world. Of course, if your company is internet-base, your best option of advertising and marketing is through internet, but internet advertising does not limit its capability to advertise and market non-internet base products.

The advantage of online advertising and marketing mass media advertising?
If your kind of business targets the lowest class in the society as your mass media advertising are still the appropriate way of marketing your products or services since internet advertising usually targets the middle and upper class consumer market simply because they are the one who have access in the internet. But if your business’ target market is among the upper class and middle class, internet marketing is your potential option. The following are some very good reason,

1. Internet advertising does not require a big investment. Unlike TV, radio and print ads that require advertisers hundreds of thousands of pesos for 30 minutes TV and radio advertisement or 1 day print ad, internet advertising programs may require a very little amount of money for you to start advertising your products. In Google Adwords, for example, advertisers can start advertising for as low as U.S.$0.05 or P2.75. Google adwords is the most popular internet advertising program in the internet today.

2. Online advertising can reach global market. Unlike mass media advertising whose target costumers are only those who are in the Philippines and some selected areas abroad, internet advertising can reach the furthest costumer around the globe. This is the best reason why it is very suitable for travel related business.

3. Since the purpose of marketing and advertising is to make your product known to your target costumers, Internet advertising does not limit your viewers to know more about you and your products or services because they have the freedom and control to browse it in the internet.

Basic Requirements on Internet advertising
The only basic requirements before you advertise in the internet is to have a properly working website containing your promotional articles and statements and other things that can invite surfers who come into your website to buy your products. This is not hard because there are various ways to have a website easily at a low cost or sometimes for free. In addition, web hosting in the Philippines is cheap enough so that even a small company can have one. Actually, now a days, most of the companies already have a website.

If you find this article as not sufficient to encourage you to shift in online advertising, you can still further research about this by reading some testimonials of some of the companies who become successful in this kind of advertising.